When was the last time you checked your Google Business Profile?

If it was recently, well done! If you can't remember or are asking yourself "what is my Google Business Profile" now is a good time to find out, review & update.

Your Google Business Profile is a free tool from Google that allows you to provide information & photos relating to your business. This information is used by Google in search results to potential prospects searching online.

Your business location (if relevant) will show up on Google Maps, & phone numbers, hours of opening, business description, photos & other information you have provided will be displayed on the search results page.

If you own & have linked your website URL it will also be referenced by Google Search Results, along with social media links (Facebook, Instagram etc) that you have provided.

What should I be checking on my Google Business Profile?

Check all your business details are up to date.

This includes your physical address (if applicable), website URL, opening hours & phone number(s).

Check your business categories, products & services relevant.

Do they all still apply & are there any new ones to add?

Are you photos current?

It is a good opportunity to update/add high quality, relevant photos & logos promoting your products and/or services. Google Business Profile provides information on what types of images and how to add yo your online business profile.

Do you have any Google reviews?

Genuine Google reviews help your Google ranking. If you don't have any ask your clients to leave a Google Review. 

Is Google asking you to verify your business?

The Google Business verification process helps to ensure that businesses on Google Maps are real. This is required for storefront locations and service businesses to ensure you own the business and are authorised to make updates. It also helps Google Search to be seen as a trustworthy source for finding legitimate businesses.

Further information can be found in this helpful article on updating your Google Business Profile.